Business Digest's Blog » Marketing

Cunsumers trend for year 2010

admin — Wed, 21 Apr 2010 04:03:54 +0000

The following are some major trends already underway in the tastes, preferences and consumer behavior, and expected to continue for this year 2010.

Allowing for these trends will allow us to tailor our products or services to the tastes, preferences and perceptions of consumers who have these tendencies, and on the other hand, we will find business opportunities that allow us to use them.

The main consumer trends in 2010 are:

Finding a healthy life

A global trend is already happening for some years and would probably last for many years, is the search for a healthy life.

Consumers are increasingly aware that it is necessary to live a healthy life that involves exercise or sports practice, the consumption of healthy food and even the practice of spiritual life.

There is increasing awareness of the benefits a healthy life and to that end, consumers have begun to play sports, to pay attention to what they eat, and do activities such as meditation.

Environmental Care

Another global trend that has emerged in recent years but is increasingly gaining more strength, is the environmental care.

Consumers are increasingly concerned about the environment, and have begun to be aware of the implication that corporations and their products in the care of this.

And, therefore, have begun monitoring and judging the activities of enterprises, and pay attention to the products they buy, taking into account that do not conflict with the environment, or care for it.

Care of personal finance

After living a time of financial crisis, consumers are becoming aware of the importance of people care for their finances.

Consumers have begun to be aware of the importance of saving and the need for learn to invest their money.
And to this end have begun to be instructed in handling their personal finances, they want to learn new ways to make money, and who know how to effectively manage your money.

Internet Shopping

In countries like the United States Internet purchases are common, but speaking countries this activity is not yet so entrenched.

However, little by little it is losing the means shop online, And this activity gradually begins to become common, the proof of this are the various Internet businesses that are starting to make big profits as a result of your online sales.

This increase in online purchases, plus the fact that every time further increases the number of Internet users presents itself as a tendency to take into account very much for employers and entrepreneurs.

Word of mouth

Traditional advertising is still very important to disclose when a product and persuade consumers to purchase, but more and more consumers are giving more credibility to the word of mouth it rather than traditional advertising.

Before paying attention or ignoring the advertisements in different media, consumers have begun to pay more attention and become more confident in the references they hear from other consumers, or recommendations of products and services that make friends or acquaintances.

Getting tough

Since more and more competition and therefore more products or services to choose from, consumers are becoming increasingly demanding.

Today, there are so many products, consumers start to look for something different; Begin to seek something that makes them unique, for example, a product that only have them, or excellent customer service they do not find elsewhere.

And, moreover, are also becoming more demanding in terms of time, increasingly have “less time”, Want to buy quickly, preferably without leaving home, and they want that story to make their orders, the address immediately.

The following are some major trends already underway in the tastes, preferences and consumer behavior, and expected to continue for this year 2010.
Allowing for these trends will allow us to tailor our products or services to the tastes, preferences and perceptions of consumers who have these tendencies, and on the other hand, we will find business opportunities that allow us to use them.
The main consumer trends in 2010 are:
Finding a healthy life
A global trend is already happening for some years and would probably last for many years, is the search for a healthy life.
Consumers are increasingly aware that it is necessary to live a healthy life that involves exercise or sports practice, the consumption of healthy food and even the practice of spiritual life.
There is increasing awareness of the benefits a healthy life and to that end, consumers have begun to play sports, to pay attention to what they eat, and do activities such as meditation.
Environmental Care
Another global trend that has emerged in recent years but is increasingly gaining more strength, is the environmental care.
Consumers are increasingly concerned about the environment, and have begun to be aware of the implication that corporations and their products in the care of this.
And, therefore, have begun monitoring and judging the activities of enterprises, and pay attention to the products they buy, taking into account that do not conflict with the environment, or care for it.
Care of personal finance
After living a time of financial crisis, consumers are becoming aware of the importance of people care for their finances.
Consumers have begun to be aware of the importance of saving and the need for learn to invest their money.
And to this end have begun to be instructed in handling their personal finances, they want to learn new ways to make money, and who know how to effectively manage your money.
Internet Shopping
In countries like the United States Internet purchases are common, but speaking countries this activity is not yet so entrenched.
However, little by little it is losing the means shop online, And this activity gradually begins to become common, the proof of this are the various Internet businesses that are starting to make big profits as a result of your online sales.
This increase in online purchases, plus the fact that every time further increases the number of Internet users presents itself as a tendency to take into account very much for employers and entrepreneurs.
Word of mouth
Traditional advertising is still very important to disclose when a product and persuade consumers to purchase, but more and more consumers are giving more credibility to the word of mouth it rather than traditional advertising.
Before paying attention or ignoring the advertisements in different media, consumers have begun to pay more attention and become more confident in the references they hear from other consumers, or recommendations of products and services that make friends or acquaintances.
Getting tough
Since more and more competition and therefore more products or services to choose from, consumers are becoming increasingly demanding.
Today, there are so many products, consumers start to look for something different; Begin to seek something that makes them unique, for example, a product that only have them, or excellent customer service they do not find elsewhere.
And, moreover, are also becoming more demanding in terms of time, increasingly have “less time”, Want to buy quickly, preferably without leaving home, and they want that story to make their orders, the address immediately.

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Trade Show as Marketing Tool

admin — Wed, 17 Mar 2010 03:24:25 +0000

Almost every day there are exhibitions, from various industries both crafts, computers, tekstile, furniture, etc. all of which would use different business strategies even in the same room.

At the time that a commercial enterprise, personal entrepreneurship or any type of business you want to make them known and promote their products or services, you should keep in mind the idea of participating in a trade show exhibits.

So what is the difference between trade show and other marketing tools?

As we consider that tradeshow is an aspect that every marketer must evaluate in order to increase performance of your own business. The main characteristics that differ Tradeshows other marketing tools are:

Effective marketing tool: This in the sense that supply and demand is concentrated in a particular time and place. The two sides are in the Trade Show, both sellers and buyers.

Personal contact: Facilitate direct contact between the parties, allowing exhibitors to analyze how potential customers react on their products or services.

Weather chord: The Fair offers climate is right for the parties are known, there exists a predisposition that all parties creates a very favorable environment.

Cost savings: While it is the cost of participation in the Fair, this pays for itself quickly by the concentration of buyers and suppliers in the same place, and that right there develop various marketing actions, such as advertising, promotion and public relations, minimizing other business expenses.

Site information: The Trade shows are sources of information for both customers and suppliers. Both parties can obtain good information for their own purposes. Additionally, the Fairs are the place to discuss issues and analyze trends.

We already discuss the benefit of trade show. To get all of these benefits we must prepare our business before go to trade show. To attract visitor you have to provide your stand with suitable trade show displays and trade show booths because these two elements are very influential.

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Growth of online marketing beyond the crisis

admin — Fri, 05 Mar 2010 03:19:41 +0000

The online marketing beyond the international financial crisis continue to grow. Apparently, the crisis in his favor as companies turn to this market for more sales and better search results. 62% of the sector will give more budget for those advertising strategies within what is direct marketing.

While this rate of increase in investment in online marketing is less than the 2006 and 2007 (85% and 84%), however during the economic crisis is still among the higher growth segments. Contrary to what happens in offline marketing, investment would fall substantially. This confirms the trend registered since 2005.

The study shows that more than half of marketing professionals who make decisions objectively without knowing the ROI of their marketing. 47% analyzing data on marketing campaigns to develop.

The strategies and techniques online marketing most used are the banners, search engines and email. In 2009 had higher priority for online marketing campaigns on search engine positioning, email marketing, social networks and pay-per-click campaigns.

The advantages are in this type of online marketing including:

Low cost per action
Control and measurement capability of the evolution of the advertising process
Speed of campaigns and new offers
Ability to segment the target retail

Furthermore, having a new consumer behavior it is that spends 20% of their time to surf the Internet, it is determined that increased investment in online marketing.

Future applications are expected to be integrating all online marketing tools. Today the most used applications are the managers of campaigns online marketingThe Email Marketing and manager’s web content.

Within these tools, needed to generate more leads and customer loyalty are the email and web marketing

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Your Business Life is Depend on Search Engine’s Bot

admin — Wed, 18 Nov 2009 21:50:08 +0000

If you running a business or online business, traffic is the key success, without traffic your site will lonely in the middles of millions of website on the internet.

The question is how to get traffic? The answer is quiet simple; make your site visibility in search engine result pages (SERPs) and put in the top ten. Of course is not an easy to be the top ten searcher, you have to do hard work to promote your site and make it search engine friendly.

Here is some work you have to do to rising up your site rank and link popularity: submit your site on big three search engine, reate the right keywords for ads, managing PPC and Link building.

You might be thinking these jobs are very difficult? Yes, but there is an easy way, ask for Search Marketing Company to help you. There are a lot of Search Marketing Companies offer they services to carrying that entire hard works but only a few of them can give you the excellent service, allow you to track performance on a daily basis, giving true and accurate performance reports, you pay only for results achieved, guarantee you be on top, you get timely refunds for any performance short-falls, allow you to control access to web servers and proprietary information, give you right to privacy and anonymity upon request, and the most important they do Safe, ethical and lawful efforts to add value to your business.

So, let the Search Engine Marketing Company do all the SEO things, you can focus on your business without worrying the technical and the most important is be happy with your high rank.

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Marketing secrets for small businesses

admin — Tue, 10 Nov 2009 02:12:58 +0000

Many people have stressed because the small business that they running is failed. Before you get a headache, you can follow this marketing strategy.

Allows consumers to know you. One of the main differences between big business and a small service is that you can give that personal interaction that is recommended here. A small business is that comparative advantage should be exploited.
Compete on quality. A small service business cannot compete with a giant on the basis of price because the savings that are achieved with an economy of scale in a large business base will never be achieved by a small business. One should be focused on quality and service and is distinguished and sell value added.
Tempt customers with incentives. Sometimes small businesses forget to give incentives to their customers. That’s part of marketing and a way to distinguish them-selves from big business. For example I work to install curtains should I distinguish myself from the big corporation that also makes him not only with the quality of my installation but for future services by giving discounts or bonuses for referrals or incorporating additional services like cleaning the windows.
Keep in touch. Client that has to be incorporated in its database to send periodically offers its services letters but also maybe with some tips for their services. Returning to the example of the curtains can give tips on how to maintain them, as a wash step and withdraw offer this service for maintenance. Now with computers is very easy to make these letters with proper presentation.

The successful small business only come from the little thing that they do when the big business don’t think about it.

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5 Tips for a market study

admin — Wed, 04 Nov 2009 05:02:20 +0000

When you are about to start a business, launching a new product your local or open to the public provided it is common that fill you with doubt and uncertainty of whether your venture will succeed.

Doubt and insecurity are often bad company, but there are smart ways to ensure that your business takes downwind and knowing your market.

Today I share 5 tips to make a market survey a practical, easy and with very little investment to help you make steps safer.

What is market research? It can be summarized as a method or a series of techniques that allow you to discover, visualize and analyze the commercial potential you will have with your business or product. A Market research performed effectively may reveal important aspects you should consider your business plan and that the naked eye sometimes do not quite consider them.

Why should a market study? For many reasons; suppose you want to sell tires for bicycles. Where is your market? Who are your customers? Do you offer on a property for heavy transport trucks? Do you offer anything to housewives? Or maybe a local would open near a highway where bicycle travel is dangerous? Of course not! Of course, this approach is very obvious, but is intended to illustrate the importance of effectively locate and identify what and where your potential market.

The reason why many businesses fail are not because they have a bad product or because the business itself is bad. Many businesses failed because they started badly wrong. Make a market survey can be easier and cheaper than you think and realize it is a job well worth it:

Make a personal tour through the area .The first board recommended to start a travel market research is the area where you plan to personally locate your business. Accompanied preferably someone else in your confident you know the purpose of your journey to help you visualize important details. On this tour seeks to identify: businesses similar to yours that already exist on the perimeter or businesses that offer complementary services. Analyzes their locations and schedules. Look how many people attend and try to guess if their clients are happy or unhappy. Well, a tour the area will reveal important information and ideas for your project that may not have considered.
Make polls. Prepare a survey that allows you to detect and measure the demand for your product or service in the area where you plan to locate you. The survey should be short, concise and questions should be raised so revealing interests of people. Remember that time of people is important so your poll should have no more than about 10 to 15 questions can be answered in a couple of minutes (maximum). It is also advised to avoid embarrassing questions, embarrassing or request private data your respondents, which could lead to a rejection with consequent negative effect. Select a reasonable sample that allows you to measure public opinion significantly.
Use an undercover customer. You can talk to a friend, associate or partner to help you carry out research work covertly to occur at the premises of your competition like a customer. The objective of this research will determine: the price of products or services, schedules care, quality of customer service, value-added aspects, product quality and other important element that you should know before launching your own business. This type of strategy provides excellent results and is often called Mystery Shopping.
Make calls for information. Another interesting way to gather information is by calling your competitors. With one call you can get much important information as we have mentioned and in addition you will measure the level of effectiveness of its sales consultants. Remember that the quality of your sales force is very important for success in the promotion of a product.
Analyze their advertising resources. And asks for all publicity material related to products and services offered by your potential competitors, newspaper ads, brochures, catalogs, website and if you can analyze the presentation of their products.

In general terms a basic market research as this will allow you to find a great deal of information that will be useful to determine if your business strategy is adequate or need to make some major adjustments. Additionally, you will determine with greater impact demand and possible acceptance of your business or product.

And the best, as you can see is that you need not invest a lot of resources to conduct your own market research. Any suggestions or personal experience you can provide?

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Satisfied your Customer and You Will Get More from Them

admin — Wed, 04 Nov 2009 01:13:49 +0000

On my previous post I have mention the benefit of Direct TV service for your entertainment needs and today I will review about how it can be useful for your business.

About three months ago one of my friends who have a small hotel came to me with very sad face because he feels that he starting losing his customers day after day. So he tries to do a little research to his customer and found that the main problem is the lack of service. Most customers had complaining about the quality of service particularly the room facility including the TV. The fact is his customers felt bore when they stay in their room.

My friend asks me how he could solve that problem. So I advice him to try subscribe Directv service for his hotel to provide a high quality TV show. After one month he came back to me with a big smile in his face. He told me that he already done what I have advice to him and not only for the rooms but for restaurant, bar and gym. The result is very amazing; the room sale of the hotel is significantly increased.

Last but not least, whatever is your business; DirectTV can bring it more success.

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Internet makes you find marketing ideas ease

admin — Mon, 02 Nov 2009 02:11:41 +0000

In past, maybe searching for marketing ideas maybe is very difficult to do, but at this time that it is not a big problem anymore. Internet has made searching of marketing ideas becomes simpler, practical and very effective.

You must have realized that open market and globalization of consumption culture make marketing becomes complex and influenced by various elements. Marketing ideas or new strategy maybe become existed on Internet and we can found it easily, by exploring the internet, reading and analysis the content that have published in any marketing forums, as well as marketing blogs specific and general.

It’s a simple concept: the globalization of consumers behavior today make the communication of marketing ideas applicable in virtually in any community, except some special adaptations, to judge and determine the charge of effectuation of the plans and marketing strategies and marketing of the company concerned, according to their community and culture of the market in which it is inserted.

Learning from the experience of others who had the kindly publishes in a forum that enables any manager or appropriate to acquire this knowledge for free and snapshot. At the same time, you can make comparisons in implementing these strategies in various sites, and judging by the results obtained, if these marketing ideas will be feasible in their implementation commensurate with their planned strategies.

In fact, good marketing ideas can be found even in the most unlikely places, in fact is not bad idea not browse blogs dedicated to this activity to explore other particularities of great interest, such as habits and needs of consumers according to their characteristics of age, cultural, social and many other more. A marketing manager might and browse the pages and blog comments for teenagers to discuss their likes and dislikes and find out what the product and strategy sales that would be of greatest interest and attraction. Rotting even browse through the websites of companies that boards offer comments, to analyze the views of the consumers about products and services that are advantage, so take these notions to their application in new marketing strategies.

Thus, it is the creativity and skill of the marketing manager who can make use of these notions and find great marketing ideas to be feasible implemented to achieve business success.

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Checklist for Studying Competing Product

admin — Tue, 13 Oct 2009 19:20:29 +0000

Two days ago one of my friend came told me that he failed to export his company product abroad because it is not qualified product. With a little empathy I said to him “you have to have a competing product if you want it exportable”

Here is some checklist for studying competing product:

Product

Technical evaluation: raw material used in competing product; variety of models, types, sizes, shapes, colors available; previous changes, alterations and improvements in competing product; their adaptation to standards; origin of competing product; their durability.
Appraisal of quality: strength, efficiency, performance, appearance, suitability, ease to use of competing product.
Legal protection: situation concerning patent right and licenses of competing product.

Packaging and Presentation

Technical evaluation: design, shape, materials used, closure of competing packaging; resistance to climatic conditions (heat, humidity and so on); ease and reliability of packing and packaging during shipping, handling storage, display; compliance with official regulation.
Attractiveness: size, shapes, color, convenience quality impression, label design of competing packaging.
Identification: shapes, color, label, trade mark of competing product.
Information conveyed on packaging: product description, ingredients’ instructions for use.

Product Service

Types of service offered by competitive products – delivery, installation, conditioning, parts and accessories, education in use, possibility of returned goods.

Price Structure

Consumer prices: basic list price; taxes; discounts; means of payment; allowance of damage goods; variation between regions types of outlet.
Price to trade: range of price; discounts; payment term; allowances to importer, wholesalers anf retailers, by product, region, size of order, types of dealer.

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